Digital Marketing Intern Spring 2025

Title: Digital Marketing Intern

Supervisor: Performance Marketing Manager

Internship Timeframe: Tuesday, January 7, 2025 – Friday, May 30, 2025

About Butterfly Pavilion: At Butterfly Pavilion, (BP) we transform the way people think about invertebrates. These small but mighty animals that surround us are so much more than people think. They are everywhere because everything depends on them. They are the hidden heroes of the animal kingdom. As the leader in invertebrate knowledge, inspiration and connection, Butterfly Pavilion works to foster an appreciation of these critical animals by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation. Whether it is providing unique, firsthand learning experiences in our exhibits and educational programs, conducting new research that sets the standard for zoos across the country or building innovative solutions for species and habitat conservation in countries around the world, Butterfly Pavilion is leading the way in ensuring invertebrates are protected for the future.

Our Core Values are a large part of who we are as an organization:

• Make Science Cool

• Love What You Do

• Go Above and Beyond

• Lead Change

• Know Your Stuff

• Be Positive

• Welcome All

These aren’t just words, but words to live by here at Butterfly Pavilion.

Commitment:

• 12-16 hours per week for the duration of the internship. The weekly schedule is flexible to accommodate class and work schedules.

• Must be available for orientation on January 7th, 2025

• Must be available for final presentation of project on May 21st, 2025

Stipend: Unpaid; school credit can be earned for this internship in most cases.

Position Summary:

The Digital Marketing Intern will report directly to the Performance Marketing Manager for at least 12-15 hours per week on-site, with a hybrid schedule of being stationed at Butterfly Pavilion Zoo and offsite facility. The intern will perform various support tasks to assist the marketing and communications department, including, but not limited to, enhancing website user experience, optimizing SEO, managing email marketing campaigns, and supporting e-commerce initiatives.

Upon orientation completion, the Digital Marketing Intern will review their work plan with the Performance Marketing Manager, outlining goals for the semester. Interns are required to develop a term project and presentation. Additional information for this project will be provided upon starting.

Essential Functions & Responsibilities:

• Website User Experience (UX):

• Assist in improving the user experience on the Butterfly Pavilion website by conducting usability testing and analyzing user feedback.

• Collaborate with the marketing team to implement UX improvements.

• Search Engine Optimization (SEO):

• Conduct keyword research and analysis to identify SEO opportunities.

• Optimize website content for search engines to improve organic search rankings.

• Monitor and report on SEO performance using analytics tools.

• Email Marketing:

• Assist in the creation and execution of email marketing campaigns.

• Segment email lists and personalize email content to target specific audiences.

• Analyze email campaign performance and suggest improvements.

• E-commerce:

• Support e-commerce initiatives by updating product listings and managing online store content.

• Assist in developing strategies to increase online sales and improve customer experience.

• Monitor e-commerce performance metrics and provide insights.

• General Marketing Support:

• Assist with developing materials for marketing plans, including tactics, personas, etc.

• Utilize available data to provide suggestions on the best marketing tactics.

• Create PPT slides as requested.

• Provide miscellaneous support for needs from the marketing and communications team.

• Attend on-site events, as needed.

• Project and Presentation:

• Meet deadlines and expectations to complete a project over the duration of the internship. Professionally present this project to Butterfly Pavilion team members at the end of the internship.

Qualifications:

• Marketing, Integrated Marketing & Communications, Communications, and/or Advertising major

• Writing/editing skills

• Experience with email marketing is a plus

• Research experience and skills

• Microsoft Excel experience to create spreadsheets

Competencies:

• Strong writing skills

• Strong research skills

• Responsible and accountable

• Project/time management and efficiency

• Teamwork and cooperation

• Follow through

• Attention to detail

• Flexibility/adaptability

• Coachability/willingness to learn

Additional Requirements:

• Equipment: Must have access to personal laptop or computer with internet connection

• Must be available for orientation on January 7th, 2025

• Must be available for final presentation of project on May 21st, 2025

• Must have reliable transportation to and from both Butterfly Pavilion and the offsite office
• Applicants must be at least 18 years of age

Work Environment / Physical Requirements:

While performing the responsibilities of this position, the following work environment characteristics are representative of the environment the position will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of this position.

• At Butterfly Pavilion, the team member is occasionally exposed to moderate to loud environmental noise for extended periods of time. While performing the responsibilities of this position, the team member is required to talk and hear. The team member is often required to sit and stand, use their hands and fingers, to handle/feel/grasp. The team member is occasionally required to reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision. The team member should be able to lift, carry and items up to 50 lbs.

Deadline for application: Open until filled. 

How to Apply:

Butterfly Pavilion encourages people of all backgrounds to apply for open positions and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or veteran status.

Fill out the form to the right and click “Apply for this Position” to start the application process. Must submit a cover letter and resume. Please no phone calls or walk-ins.

Note: An offer is contingent upon passing of a criminal background check.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://butterflies.applicantpro.com/jobs/3563460-21049.html