UI / Check UI / Close Bear / Coral bear-404 Bear / Blue Bear / Chartreuse Bear / Green Bear / Hero Bear / Lime Bear / Magenta Bear / Maroon Bear / Orange Bear / Yellow plus Bear / Blue Bear / Chartreuse Bear / Green Bear / Hero Bear / Lime Bear / Magenta Bear / Maroon Bear / Orange Bear / Yellow Hero hero-home-10 hero-home-11 hero-home-12 hero-home-13 hero-home-14 hero-home-15 hero-home-16 hero-home-17 hero-home-18 hero-home-19 hero-home-2 hero-home-20 hero-home-3 hero-home-4 hero-home-5 hero-home-6 hero-home-7 hero-home-8 hero-home-9 Bear / Hero Bear / Hero nobg Shape UI / Time Rectangle plus icon-date UI / Full-Part-Volunteer Copy EPS Icon icon-external Bear / eye icon-facebook Grid View Shape icon-link-external Fill-2 List View icon-paw icon-paw-down icon-pin Combined Shape icon-pin-pink Combined Shape Combined Shape Combined Shape Combined Shape Print icon-search icon-search-tribe_event icon-search-job icon-search-organization icon-search-page icon-search-post icon-search-tribe_event icon-twitter icon-type Group Folder LigatureCreative-Logo-FINAL-WhiteReverse SCFD Horizontal Logo sidebear sidebear-body sidebear-paws testi-bear-blue testi-bear-coral testi-bear-gold testi-bear-green testi-bear-green-emerald testi-bear-orange-red testi-bear-orange-tang testi-bear-pink

Communicators Toolkit

Use your voice

The SCFD is a resident-created district that relies on community support to keep operating. Four times, metro area voters have agreed to invest in their cultural future by launching SCFD and keeping it going. We need your help to spread the word about the value of SCFD to all of us.

What can you do to help?

  1. Share our social media content with your networks.
  2. Use our new logo and brand whenever you can.
  3. If you are a funded partner, share our new brand and logo with your members and stakeholders.

SCFD 101

If you need to talk about SCFD with groups or individuals, here’s a handy factsheet to help you start the conversation.


SCFD Brand Tool Kit

The evolved brand of SCFD is a blend of emotional and rational qualities, with a bolder look, tone, and feel that is holistically engaging! It is important to maintain consistency in brand and message, to ensure our community both understands and loves SCFD and all the art we stand for. SCFD’s logo may not be manipulated or changed in any way.

Headlines & Key Messaging

Culture for All.

Bolder and brighter.

Thanks to SCFD.

Life is more colorful with SCFD.

SCFD makes our community more vibrant.

ALL ARE WELCOME: Inclusion, equity, and diversity are critical values in the mission of SCFD. Residents pay this tax and it is then infused back into nearly 300 diverse cultural organizations in our seven-county metro region. This funding makes culture in our community available and affordable to all children and adults. You may have noticed that ticket prices at our cultural venues are more affordable than at similar institutions in other states. SCFD reduces the operating expenses of the organizations it supports and allows them to offer lower-cost pricing. There are more than 100 free days offered across the spectrum of cultural organizations each year. Awe and wonder are not only available, but accessible to all.

ENGAGING THE CUBS: Schoolchildren receive significant benefits from the funding of SCFD. On average, students in the seven-county metro area receive eight distinct culture and science-related experiences each year. These enriching educational experiences extend through all 19 school districts across the region. Field trips are more wonderful, thanks to SCFD.

PROTECTION FOR THE FUTURE: Through SCFD, priceless collections of animals, art, plants, natural history and historical sites are being preserved for our children and future generations. Cultural experiences plant a seed within our children that ultimately impacts their growth into higher achieving students and well-rounded adults. SCFD is a tax that provides instant enjoyment, but also builds equity in the character of our people, the quality of life in our community, and invaluable assets for our future.


Logos & Color Palette

If you need a different logo file, contact the SCFD office.


Font

Fonts are a key visual component to building a consistent, powerful brand. The following font has been carefully selected to represent SCFD. It is important to utilize it to maintain a level of uniformity across all communication materials.

The font used by SCFD is Montserrat (free) or Ridley Grotesk (paid). Download the font at fonts.google.com.